Welcome to
Brand World
A comprehensive style guide that outlines everything from colors and typography to tone of voice and templates … and so much more!
Masterbrand
As the main brand platform of St. Elizabeth, all groups operate under this logo.
Sub-Brands
These are two unique representations of St. Elizabeth. Materials specific to these sub-brands should only include their logo(s).
St. Elizabeth Physicians
This is an extension of St. Elizabeth Healthcare that is owned and operated separately.
St. Elizabeth Foundation
This is a department of St. Elizabeth Healthcare but acts as the fundraising home of the organization.
Service Partnerships
These are offerings and services provided to the community that are combined efforts between St. Elizabeth and another provider.
LOGO GUIDE
The full-color logo should be used on all brand applications when possible on a white background. On darker backgrounds, the full-color reversed logo should be used.
Standards
The minimum size of the logo is 1.5” wide.
The pixel minimum width of the logo should not be less than 110 pixels. The Pixels Per Inch (ppi) should not be less than 72ppi. When in doubt, the “e” logomark should always be “in the light,” meaning the lightest color compared to the background, to represent the sunrise.
STYLE VERSION TO USE FOR LIGHTER BACKGROUNDS:
Full-Color Logo
Whenever possible, include the WHITE behind and surrounding the “e” logomark, especially if there is a texture or pattern in the background.
One-Color PMS 300 Logo
If only one color is available for producing the logo, whenever possible, use the PMS 300 Blue logo.
One-Color Black Logo
If only BLACK is available for producing the logo, use the BLACK logo.
STYLE VERSION TO USE FOR DARKER BACKGROUNDS:
Full-Color Reversed Logo
The WHITE behind and surrounding the “e” logomark must be included when placed on the BLACK or DARK background. Avoid using patterns and photos in the background behind the logo.
One-Color White Logo
If only one color is available for producing the logo on a BLACK or DARK background, use the WHITE logo.
LOGO COLOR EXCEPTIONS
Maintaining standard logo color treatments is of utmost importance to the integrity of the St. Elizabeth brand. Any variance to logo color treatments will be initiated by Marketing and critically reviewed by Creative Design before any exception can be considered.
COLOR PROFILE GUIDE
Primary Colors
Color provides a quick way to increase recognition and distinctiveness. For that reason, the full-color option is the preferred expression of the St. Elizabeth Healthcare brand. This is the primary color option and should be used on all brand applications when possible.
Secondary Colors / Tints
Tints of the three primary colors can be used. Preferred tint values are 60% and 30%. It is required that PMS 300 blue be printed as a spot color, and spot color be used whenever possible to reproduce tints of other equity colors.
